katherine clark | photographer: October 2011

Monday, October 31, 2011

country kids, meet the big city.

this past weekend our class was given the opportunity to visit new york for the PDN PhotoPlus International Conference + Expo, thanks to a lovely scholarship from our school's photo foundation. lots of fun toys to look through on the showroom floor. lots of schmoozing. not as much time as i hoped there would be to get around the city and take lots of pictures.

for many of the toddlers in the department, this was their first trip to new york. i found myself jealous of them as they stared up at the skyscrapers for the first time in awe. i wish the novelty of the city still existed for me. instead i was annoyed by the crowds, the cost of a beer...and the snow! (in october???)

maybe i've been living in the boonies too long, but i was actually happy to get back to north carolina.

Wednesday, October 12, 2011

assignment preview: business brochure

biocommunications photojournalism class:

our final project in the class was to find a business with at least 10 employees where we had access to the president/CEO and a handful of employees, as well as the offices, for the purposes of producing a brochure or annual report. in addition to employee portraits, we were asked to take some photos of other employees while they worked, detail shots of the company's product or service, and finally an exterior of the office. the photos were to be organized in a layout with copy related to the company's history and mission, along with captions to explain each photo.

i chose to photograph HIGHLAND BREWERY in Asheville, NC for the project and cannot thank Nancy, Oscar, Erica enough for their willingness to help me out! the kindness and generosity of the entire staff made this a great learning experience!

looking over my instructor's notes, i've decided to make some adjustments to my final turn-in, but in the meantime i thought i'd post a few of the detail images from that photo shoot...